OUR Mission

"RAISING AWARENESS OF GAMBLING RELATED HARM WITHIN 16-24 YEAR OLDS"

ATOAC Home Shirt 2023 - L/S

ATOAC Home Shirt 2023 - L/S

£35

Our very first home shirt and what a belter!

This high performance recycled fabric has been treated to a Moisture- Wicking process enabling your body to regulate it's temperature keeping you dry & comfortable when you need it most.

  • Made from recycled fabric 
  • Luke Performance monochrome lion  head rubberised patch
  • Iconic LUKE tri-colour trim tape
  • DRYUNIQUE moisture wicking  performance fabric
  • Breathable under arm mesh panelling

WASH CARE

  • Machine wash at 40'c
  • Wash dark colours separately 
  • Do not bleach, tumble dry, dry clean or iron
  • Pull to shape when damp
  • Dispose of packaging carefully
  • 98% Polyester, 2% Elastane

Main Sponsor:
WATCHX 
Specialists in sourcing luxury watches across the globe.

Sleeve Sponsor:
GRIZZLY'S KITCHEN 
The handmade sweets and treats delivery service, based in the West Midlands.

About Us

Against The Odds

Founded in 2022, Against The Odds was created to make a social impact on communities throughout the UK via our educational programmes and interactive delivery around the gambling industry & further risk off addiction.

Using lived experience and community engagement to shape our delivery, our clients range from Professional Clubs & Academies to Colleges & Training Providers.

VISIT AGAINST THE ODDS

WHAT IS AGAINST THE ODDS AWARENESS CLUB?

Our club was created with one purpose in mind:

"TO RAISE AWARENESS OF GAMBLING RELATED HARM WITHIN 16-24 YEAR OLDS"

We plan to do this via:

Online Store
Teaming up with Luke1977 to release a Home and Away shirt ever year, with all profits reinvested back into our campaign.

Against The Odds Awareness Football Club
Our Team will play against Club Foundations, Trusts & Businesses to raise awareness of our message.

Our Squad
Built up of professional athletes, musicians and entertainers who support our cause, assisting with brand exposure utilising their social platforms.

WHY 16-24 YEAR OLDS?

My gambling started at 16 upon leaving secondary education. By the time I had left University I had lost over £20,000 and in addition to my finances, my mental and physical health also started to spiral in the wrong direction.

Between 16-24 we are often met with an increase in finances and freedom and therefore we feel our delivery and campaign is imperative for this age range (specifically within certain industries)

In addition our social accounts have now had over 100+ messages from young people who have reached out to share their gambling related issues.

In Jan 23, Public Health England released costs associated with gambling-related harms. They estimated that the annual financial cost to government associated with harmful gambling is equivalent to £412.9 million.

However, unfortunately you will often find wording such as:

"This is likely to be underestimated" or "due to a lack of available evidence"

Against The Odds find it unacceptable that we are unable to obtain clear and transparent 'evidence' as a country surrounding gambling related harm with teenagers and young adults.

We believe all young people need educating on the dangers associated with gambling and we strive to prevent gambling related harm further down the line.

PHE - Gambling Related Harms